WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?
- As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
- While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
- The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
- Better customer connect
- Moderated and personalized content
- Regional influencers
- Increasing customer base
Advantages of Digital/Print PR:
- Influence the brand presence on Google and mainstream media
- Influence the SEO effort positively
- Help in creating Wikipedia page for the brand
- Influence to verify the social media pages
- Use PR icons on website for more trust
- Use regional language PR to reach the deeper pockets
- Funding signal for VC and funding agencies
- Awareness and perception building
- Brand narrative and story telling
HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?
- Include PR release – online + print into your digital promotions
- Add outreach activities (great PR indeed) to your digital plan
- See how you can increase the no of reviews over google, ecommerce platforms for better trust
- Push content, thought leadership article on social platforms
- Invest in SEO for better website and brand discovery
- Invest on user-generated content especially videos
- We developed a holistic digital marketing package here
| Sl. No. | Media/Publications | Circulations | Category | Language |
| ENGLISH | ||||
| 1 | The Sentinel | 125000 | A | English |
| 2 | The Assam Post | 45000 | A | English |
| 3 | Eastern Chronicle | 42265 | A | English |
| 4 | The Northeast Times | 47858 | B | English |
| 5 | Meghalaya Guardian | 26014 | B | English |
| 6 | Haflong News | 23000 | B | English |
| 7 | Echo of India | 21000 | B | English |
| ASSAMESE | ||||
| 8 | Asomiya Pratidin | 181023 | A | Assamese |
| 9 | Dainik Janambhumi | 79041 | A | Assamese |
| 10 | Dainik Ganaadhikar | 49000 | A | Assamese |
| 11 | Niyomiya Barta | 70985 | A | Assamese |
| 12 | Amar Asom | 64125 | A | Assamese |
| 13 | Asomiya Khabar | 84881 | A | Assamese |
| 14 | Assam Bhumi | 27000 | B | Assamese |
| 15 | Dainik Bitupan Assam | 33000 | B | Assamese |
| HINDI | ||||
| 16 | Sentinel Hindi | 48143 | A | Hindi |
| 17 | Dainik Purvaday | 48873 | A | Hindi |
| 18 | Pratah Khabar | 48300 | A | Hindi |
| 19 | Purbanchal Prahari | 46000 | A | Hindi |
| BENGALI | ||||
| 20 | Dainik Jugasankha | 128494 | A | Bengali |
| Deliverables: 6-10 Minimum / 2-3 in CAT – A Publications. Commercials INR 28000 + tax | ||||
| Translation Required in the Following Languages | ||||
| Asomiya | ||||
| English | ||||
| Hindi | ||||
| ONLINES | ||||
| Name | Language | Category | ||
| The Purbottar | English | Cat A | ||
| The Mileage | English | Cat A | ||
| North East Business Mirror | English | Cat A | ||
| Eastern Echo | English | Cat A | ||
| Asom Batori | Assamese | Cat A | ||
| Purbottar | Assamese | Cat A | ||
| W7S News | Assamese | Cat A | ||
| Azir Khobor | Assamese | Cat A | ||
| Shaila Prabaha | Bengali | Cat A | ||
| Purbottar | Bengali | Cat A | ||
| Bhal Khabor | Assamese | Cat B | ||
| Time8 Assam | Assamese | Cat A | ||
| The North Eastern Chronicle | Assamese | Cat A | ||
| Live Assam | Assamese | Cat A | ||
| First Times News | English | Cat A | ||
