WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?
- As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
- While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
- The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
- Better customer connect
- Moderated and personalized content
- Regional influencers
- Increasing customer base
Advantages of Digital/Print PR:
- Influence the brand presence on Google and mainstream media
- Influence the SEO effort positively
- Help in creating Wikipedia page for the brand
- Influence to verify the social media pages
- Use PR icons on website for more trust
- Use regional language PR to reach the deeper pockets
- Funding signal for VC and funding agencies
- Awareness and perception building
- Brand narrative and story telling
HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?
- Include PR release – online + print into your digital promotions
- Add outreach activities (great PR indeed) to your digital plan
- See how you can increase the no of reviews over google, ecommerce platforms for better trust
- Push content, thought leadership article on social platforms
- Invest in SEO for better website and brand discovery
- Invest on user-generated content especially videos
- We developed a holistic digital marketing package here
PRINT AND DIGITAL PR ACTIVATIONS IN TRIPURA – PLATFORMS AND COMMERCIALS:
Tripura Digital PR release details:
www.tripuratoday.com
www.tripurachronicle.in
www.newsnebangla.com
www.indigenousherald.com
www.syandanpatrika.in
These are digital. Per Website news with photo will cost 4000. All A category portals.
Print PR are as follows:
Syandan Patrika – Bengali Cat A
Per article Rs.7000
Tripura Darpan – Bengali Cat A
Per article Rs.800
Tripura Observer – English Cat A
Per article Rs.8000
All content and images shall be yours.
Brand/PRODUCT LAUNCH IN AGARTALA WITH PRESS MEET AND MEDIA CONNECTS:
Deliverables are: Press club Hall Rent, Press Meet invitation distribution to each media house, Gifts for 50 Journalists, Snacks or Lunch Packets for 50 Journalists, Sound.
