WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?
- As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
- While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
- The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
- Better customer connect
- Moderated and personalized content
- Regional influencers
- Increasing customer base
Advantages of Digital/Print PR:
- Influence the brand presence on Google and mainstream media
- Influence the SEO effort positively
- Help in creating Wikipedia page for the brand
- Influence to verify the social media pages
- Use PR icons on website for more trust
- Use regional language PR to reach the deeper pockets
- Funding signal for VC and funding agencies
- Awareness and perception building
- Brand narrative and story telling
HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?
- Include PR release – online + print into your digital promotions
- Add outreach activities (great PR indeed) to your digital plan
- See how you can increase the no of reviews over google, ecommerce platforms for better trust
- Push content, thought leadership article on social platforms
- Invest in SEO for better website and brand discovery
- Invest on user-generated content especially videos
- We developed a holistic digital marketing package here
PRINT AND DIGITAL PR ACTIVATIONS IN ANDAMAN NICOBAR ISLANDS – PLATFORMS AND COMMERCIALS:
| Sl. No. | Media/Publications | Circulation | Catogory | Language |
| ENGLISH | ||||
| 1 | The Echo of India | 36000 | A | English |
| 2 | Today Times | 26000 | A | English |
| 3 | Andaman Chornicle | 28600 | A | English |
| 4 | The Telegram | 27000 | A | English |
| 5 | Andaman Sentinel | 36988 | A | English |
| 6 | Andaman Observer | 32000 | A | English |
| 7 | Andaman Express | 33600 | A | English |
| 8 | Emerald Times | 27000 | A | English |
| 9 | The Island Observer | 26000 | A | English |
| 10 | The Andaman Reflector | 28000 | A | English |
| 11 | The Island Reader | 16500 | B | English |
| 12 | Rising of Andaman | 19500 | B | English |
| 13 | The Phoenix Times | 17500 | B | English |
| 14 | Island Post | 23000 | B | English |
| 15 | Island Truth | 22320 | B | English |
| 16 | Andaman Review | 23544 | B | English |
| HINDI | ||||
| 17 | Info India | 34500 | A | Hindi |
| 18 | Satya Priya | 18720 | B | Hindi |
| 19 | Divya Varta | 15633 | B | Hindi |
| BENGALI | ||||
| 20 | Arthik Lipi | 38000 | A | Bengali |
| 21 | Taranga | 14000 | B | Bengali |
| MEDIA NET/ADVERTISEMENT ORIENTED | ||||
| 1 | The Statesman | 35200 | A | English |
| 2 | Dainik Statesman | 85000 | A | Bengali |
| 3 | Ajkaal | 39500 | A | Bengali |
| Deliverables: 6-8 Minimum / 2-3 in CAT – A Publications. INR 30,000 + tax. | ||||
| Translation Required in the Following Languages | ||||
| English | ||||
| Bengali | ||||
| Hindi | ||||
| ONLINES | ||||
| PORTAL NAME | LANGUAGE | CATEGORY | ||
| The Purbottar | English | Cat A | ||
| Business News Express | English | Cat A | ||
| Business Express News | English | Cat A | ||
| News Nation 360 | English | Cat A | ||
| Purbottar | Bengali | Cat A | ||
| The Republic India | English | Cat A | ||
| Financial Samachar | English | Cat A | ||
