A significant portion of Indian consumers, which is about 35% of our population reside in rural areas. A brand or its marketers cannot afford to commit the mistake of ignoring this population size. Few of the brands that operate in rural areas tend to run sales campaigns designed for their target audiences. The absence of exposure and voluminous losses are often the outcomes of defying a substantial portion of their target audience.
You must have witnessed the manner in which the trends of peplum and polka dots dating back to the 1960s made it to the headlines again in 2015. In the same way, rural advertising concerns need to assess when assets would be scanty and even exhausted. The solutions remain in those periods, how to gain reach and create a presence without reliance on power and innovation?
Hoardings and Their Usefulness
You can choose a pole or a neighboring building for placing your board temporarily. Create a subtle and meaningful message in the vernacular; it will help you reach out to the masses. It is quite attractive and effective in fetching another glance from the passersby.
Evading Media Darkness in Rural India with the Use of Hoardings
The absence of resources often causes certain advertising mediums to be useless. On the contrary, hoardings provide you with more avenues to create awareness of your services or products. Besides, there are a good number of reasons why you may consider hoardings to be used in your rural marketing campaign. Several dark villages have witnessed the efficacy of hoardings in rural marketing.
Ensuring Exposure and Visibility for Brands
The hoardings size is such that it can accommodate quality content to draw a large segment of the audience. The viewers will even retain such content in their memory for a long. One more benefit to utilizing hoardings is that individuals frequently pass by these advertising zones consistently, which implies they make certain to check the item on various occasions, which assists with brand recognition.
Establishing a Quick Mode of Communication
Hoardings are akin to telegrams. They would convey precise, crisp, and clear messages to the audience. It is another mode of quick and efficient communication.
Laying Emphasis on the Service or Product
The restriction pertaining to space should be considered as an advantage instead of a problem. It helps in highlighting the brand besides laying the entire focus on its product or service. The latter finds a permanent position in the minds of the target audience.
The digital marketing tools are quite applicable in rural areas of late. By using these tools frequently, the farmers are exploring a new horizon of agricultural concepts. Facebook, YouTube, and WhatsApp are amongst social media tools that agri-preneurs are adopting at large. It facilities the smooth production of agricultural products through sharing of beneficial ideas and technologies among various farmer communities.
Farmers begin recording genuine instances of their work and let others know of their experiences. They would share the content via YouTube or Facebook with different other farmers. The rural business begins utilizing different devices and strategies of advanced innovation after the COVID-19 emergency left a deep impact. This will assist the farmers with settling the best options and work towards increasing their usefulness.