The Indian frozen foods market includes different types of products such as frozen fruits and vegetables, prepared meals, frozen meat, seafood, and dairy items.

In 2023, the frozen foods market in India was valued at INR 146.18 Bn and the market is expected to expand at a compound annual growth rate (CAGR) of ~15.72% during the 2024 – 2029 period. The expansion of the frozen food industry is because of a shift in consumers’ habits, higher disposable incomes, and a growing need for ready-to-cook meal options.

Moreover, improvements in cold chain infrastructure and distribution networks have improved access to these products in both urban and rural areas.

Market drivers for frozen foods:

As disposable incomes rise, consumers are increasingly drawn to convenient meal options. Frozen foods have become especially appealing to busy Indian professionals and families, as they save both time and effort in meal preparation. Higher disposable income also allows consumers to explore premium frozen food options, including organic, gourmet, and artisanal products. This shift is fueling demand and preference for a wider range of high-quality frozen food choices.
~ https://www.researchandmarkets.com/

Frozen food refers to edible items preserved by the process of freezing. It includes products such as fruits, vegetables, meat, poultry, and seafood, along with prepared meals and baked goods. The freezing process slows the decomposition by turning residual moisture into ice, thereby inhibiting the growth of most bacterial species, ensuring the food’s longevity and safety. This process retains nutritional content, providing a year-round supply of otherwise seasonal products. One of the key advantages of frozen food is that it allows for the preservation and availability of seasonal products all year round. Moreover, the convenience offered by frozen food items, particularly in terms of meal planning and preparation time, is highly valued by consumers leading busy, modern lifestyles. ~ https://www.imarcgroup.com/

Marketing the frozen foods – strategies and packages

Get Online: If you are not online yet, why not? More and more people are shopping online, for everything from books and clothes to food, including frozen food. The popularity and success of eCommerce are expected to continue growing, therefore there is no better time than now than getting a piece of the action. When you have your frozen food business website, you have greater control and flexibility when it comes to the management of inventory and back-office procedures.

Start in your Local Area: When you are just starting, one of the best business marketing ideas is to focus on the local food market for your frozen food line. You will find it much easier to build your brand, create strong name recall and encourage customer loyalty when you are based in the same location as your target audience.

Make Use of Existing eCommerce Platforms: What if you don’t have the time or inclination to create your website just yet? You can set up one of the many existing eCommerce services offered on other popular high-traffic sites. Places like Flipkart, Meesho, Blinkit, and Amazon are especially great places to start while you get yourself and your business established and drum up some interest in your brand and frozen food lines.

Marketing Strategies for FROZEN FOOD BRANDS (Packed ones mainly):

  1. Launch in Ecommerce marketplaces like Amazon Flipkart Blinkit
  2. Have your own website
  3. Have presence in social media, Google map
  4. Work on SEO and content heavily
  5. Ad campaigns / performance campaign on Meta and Google
  6. Engage local influencers for some branding and search engine signals
  7. Online PR is very effective for branding and trust

BASE SEO & DIGITAL MARKETING PACKAGE FOR FROZEN FOODS:

  1. Base website INR 22,000 + tax ; (domain and hosting extra cost) – One-time cost
  2. Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 22,000 + GST 
    1. Complete SEO of the business site + Keywords research
    2. Focus set of keywords, page creation, content plan, blog ideas
    3. Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
    4. 3000+ -word content (web content + blog posts)
    5. 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
    6. Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
    7. 2 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)/1 PR news release online
    8. 5 – 10 standard links each month [QnA, business listings etc]
    9. Adding 5 – 7 reviews to Google map + business verification
    10. Reporting, tracking, measurement etc.

CALL US AT 9674975029 FOR SEO & DIGITAL MARKETING REQUIREMENTS FOR FROZEN FOODS BRANDS.