Social Media – Communication is the key

Social media is a catch them all term covering various digital platforms of different social interactions and actions. For example, Facebook offers very rich social networking opportunity; Twitter is to update followers with extremely short messages; Instagram is all about visual sharing.  So, purposes of using them in business promotion are also different.

When accomplished correctly, social media interactions can build public relation; strengthen connect with customers; communicate brand identity and awareness; boost sales by generating leads and many more.

Our approach to social media communication:

  1. Fixing the brand direction
  2. Coming up with brand communication plan as per the target audience
    1. Customers
    2. Investors
    3. CSR
    4. Government
    5. Stake holders and others…
  3. Strategizing adverts along with creative
  4. Maintaining symmetry of experience across social and all other digital touch points
  5. Data collection from social channels
  6. Finding out and leveraging sweet spots for further brand and product promotion

Yes. Our approach to social media communication is different. Our years of experience, passion in creativity and strength of in-depth studies give us a unique edge and add value to our customers.