The major categories of paid media:
Paid media is everything because earned and owned media is never sufficient for business. Brand value, sales, leads, traffic, reach, visibility – whatever be the objective paid media can do wonder when aligned with the the business goals correctly.
We help to choose the correct mix of paid media as per the organization’s business goals.
- Google ads – display, search, video
- Social media paid ads
- Business niche website paid ads mainly banner ads
- Market place ads (Amazon, Big Basket, Flipkart etc) – Search ads, banner ads, offer ads, product display ads
- Programmatic display ads
- Voice ads replacing ringtone with ad jingles
- Rich media ads
- And many more….
We have walked and worked all the way across all the platforms for brands and products we manage. With Google ads only we have spent INR 20+ lacs; in rich media, we have spent INR 15 lacs so far.
While designing and implementing campaign, we keep every single nitty-gritties in mind every time. For an example, campaign impact and ROI, is highly correlated with negotiation process; especially for display or programmatic ads. We practice that thoroughly.
So, let us connect and work together to take your paid media campaign to the next level.
