WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?

  1. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
  2. While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
  3. The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
  4. Better customer connect
  5. Moderated and personalized content
  6. Regional influencers
  7. Increasing customer base

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

  1. Include PR release – online + print into your digital promotions
  2. Add outreach activities (great PR indeed) to your digital plan
  3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
  4. Push content, thought leadership article on social platforms
  5. Invest in SEO for better website and brand discovery
  6. Invest on user-generated content especially videos
  7. We developed a holistic digital marketing package here

PRINT AND DIGITAL PR ACTIVATIONS IN SHILLONG, MEGHALAYA – PLATFORMS AND COMMERCIALS:

1 Eastern Chronicle 42265 A English
2 The Meghalayans 36000 A English
3 Meghalaya Guardian 26014 A English
4 The Sentinel 40000 A English
5 Highland Post 38000 A English
6 The Shillong Times 55868 A English
7 Meghalaya Today 28501 B English
8 Shillong Mail 27500 B English
9 Planet East 27500 B English
10 Eastern Sentinel 24100 B English
11 The Morning Bell 21000 B English
KHASI
12 Mawphor 53057 A Khasi
13 U Nongsain Hima 45143 A Khasi
14 U Peitngor 36851 A Khasi
15 Kynjatshai 36244 A Khasi
16 Rupang 29000 B Khasi
Deliverables: 6 – 8 Minimum / 2-3 in CAT – A Publications.  INR 28,000 + tax. Print and Online Mix.
Translation Required in the Following Languages
English
Khasi
ONLINES
Name Language Category
The Mileage English Cat A
Batesi TV English Cat A
North East Business Mirror English Cat A
The Shillong Times English Cat A
Shillong Mail English Cat A
Shillong Today English Cat A
Meghalaya News 24.com English Cat A
DDK Shillong English Cat A
Shillong News English Cat A
Express News Channel English Cat A
Business Express News English Cat A
News Meghalaya Khasi Cat A