WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?

1. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
2. While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
3. The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
4. Better customer connect
5. Moderated and personalized content
6. Regional influencers
7. Increasing customer base

Advantages of Digital/Print PR:

1. Influence the brand presence on Google and mainstream media
2. Influence the SEO effort positively
3. Help in creating Wikipedia page for the brand
4. Influence to verify the social media pages
5. Use PR icons on website for more trust
6. Use regional language PR to reach the deeper pockets
7. Funding signal for VC and funding agencies
8. Awareness and perception building
9. Brand narrative and story telling

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

1. Include PR release – online + print into your digital promotions
2. Add outreach activities (great PR indeed) to your digital plan
3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
4. Push content, thought leadership article on social platforms
5. Invest in SEO for better website and brand discovery
6. Invest on user-generated content especially videos
7. We developed a holistic digital marketing package here

Dimapur, Kohima Nagaland Print and digital PR target media list: