Digital PR Release Dubai FOR TRUST, SEO, LINKS, ORM, NARRATIVE
Public relation or Digital PR for a company/products/brand in the digital platform and its digital promotion are both complimentary. However, you should avoid lumping them together. Because only when you look at these two critical elements of brand building for a company as separate entities, you can exploit their potential to the fullest. It is essential for the management of a company to understand the symbiotic nature of public relation and digital promotion. When you understand their balancing nature then only you can truly use their combined power to improve the brand awareness of your company in the digital landscape.
The PR of a company mainly deals with right messaging through a diverse mediums like a press release, social media, blog post, case studies, white papers, newsletters, social media content and business & social events. The digital marketing, on the other hand, focuses on creating new demands for the products or services and looking for new leads. To do its job effectively, digital marketing team uses interesting contents in all their strategies. They use content on the landing pages, social media, emails, blogs, advertising and even in audio and video formats. For the management, it is important that they allow a better synergy between the PR and the digital marketing teams for a greater punch in their overall brand building and marketing strategy.
Advantages of Digital/Print PR:
- Influence the brand presence on Google and mainstream media
- Influence the SEO effort positively
- Help in creating Wikipedia page for the brand
- Influence to verify the social media pages
- Use PR icons on website for more trust
- Use regional language PR to reach the deeper pockets
- Funding signal for VC and funding agencies
- Awareness and perception building
- Brand narrative and story telling
HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?
- Include PR release – online + print into your digital promotions
- Add outreach activities (great PR indeed) to your digital plan
- See how you can increase the no of reviews over google, ecommerce platforms for better trust
- Push content, thought leadership article on social platforms
- Invest in SEO for better website and brand discovery
- Invest on user-generated content especially videos
- We developed a holistic digital marketing package here